888Affiliates
Program Details
888Affiliates is the affiliate programme for 888casino, 888poker and 888sport, run as part of the wider Uffiliates scheme inside evoke plc. It is not a single global contract. The programme’s terms document bundles a general agreement with separate agreements for Germany, Spain, Italy, Denmark, Sweden, Portugal and Ontario, plus two sets of Mr Green terms, each with its own sites, rules and in some cases its own contracting company.
Rates are not public, but the commercial terms are fairly strict: negative carryover, a $250 threshold, time-limited revenue share on poker and Mr Green, and immediate termination rights. Applications go through the 888Affiliates sign-up page.
A note on sources: in October 2026 the programme’s website redirected to a restricted-access page from Norway and the USA, so its terms, FAQ and commission pages were read in archived copies (terms dated June 2026). Check the current version in your account before signing.
Background and ownership
888 Holdings, which according to the programme has been in online gaming since 1997, renamed itself evoke plc at its annual general meeting on 13 May 2024, as reported by Yogonet. The group says its brands include William Hill, 888casino, 888sport, 888poker, Mr Green and Winner.ro. The 888 name lives on in the products and the affiliate programme.
The bigger change is still ahead. On 5 June 2026 Bally’s Intralot and evoke announced a recommended all-share acquisition: evoke shareholders are offered 0.537 new Bally’s Intralot shares per share, worth about 52 pence, or 52 pence in cash as an alternative. That values evoke at roughly £243.1 million. According to Bally’s Corporation’s filing with the US SEC, the deal is expected to complete between the final quarter of 2026 and the first quarter of 2027 and needs, among other things, gambling regulatory approvals. Nothing has been said about the affiliate programme.
Brands, markets and licences
The table combines the programme terms with public licence registers, checked on 15 October 2026:
| Market | Sites | Licence or regulator | Affiliate contract |
|---|---|---|---|
| Great Britain | 888 (trading name) | 888 UK Limited, UK Gambling Commission account 39028 | General agreement |
| Sweden | 888.se, 888casino.se, 888poker.se, 888sport.se | 888 Sweden Limited, Spelinspektionen | Sweden agreement |
| Denmark | 888.dk, 888casino.dk, 888poker.dk, 888sport.dk | 888 Denmark Limited, Spillemyndigheden | Denmark agreement |
| Italy | 888.it, 888casino.it, 888poker.it, 888sport.it | ADM rules apply | Italy agreement |
| Spain | 888.es, 888casino.es, 888poker.es, 888sport.es | Spanish rules apply | Spain agreement |
| Portugal | 888.pt | SRIJ rules apply | Portugal agreement |
| Ontario | 888.ca, 888casino.ca, 888poker.ca, 888sport.ca | AGCO and iGaming Ontario rules apply | Ontario agreement (VHL Ontario Limited) |
| Mr Green | MGA territories, Sweden and Denmark | Mr Green Limited: MGA (per the terms), Spelinspektionen, Spillemyndigheden | Mr Green agreements (Admar Services) |
The UK Gambling Commission register lists 888 UK Limited, with its head office in Gibraltar, as holding a remote casino, bingo and real-event betting licence since 1 November 2014 and virtual-event betting since 16 April 2020. In Sweden, Spelinspektionen’s register shows 888 Sweden Limited with online gaming and betting licences valid to 31 December 2028, and Mr Green Limited with licences valid to 26 March 2029. The Danish licences sit with 888 Denmark Limited and Mr. Green Limited. The Mr Green terms cover the markets served under Mr Green’s MGA licence, and Mr Green’s website says it is licensed in Malta, Denmark and Sweden; the MGA licence number was not verified.
Romanian traffic requires a Class 2 licence, and US traffic requires registration with, or a licence from, the relevant state regulator.
Regulatory record
The UKGC register lists three self-reported breaches by 888 UK Limited that led to penalties: £23,000 (August 2024, credit cards), £33,075 (August 2025, linking accounts across group companies) and £86,843 (November 2025, self-exclusion). In Sweden, Mr Green Limited received a warning and penalties totalling SEK 13.5 million for anti-money-laundering and duty-of-care failings, which became final in December 2024 according to Spelinspektionen.
Commission models
888Affiliates does not publish rates. The commission pages describe the available models and refer to negotiation with a personal affiliate manager after registration:
| Model | What the programme says |
|---|---|
| Revenue share | A share of players’ gross revenue (888) or Net Gaming Revenue (Mr Green); rate shown in your account |
| Progressive revenue share | Mentioned in the FAQ; tiers and rates not public |
| CPA | One-off payment per approved, depositing player; amount negotiated |
| Hybrid | A mix of CPA and revenue share |
| Sub-affiliates | Commission linked to the commission of affiliates you refer, one tier; rate not public |
For the 888 sites, gross revenue is net of winnings, bonuses, chargebacks, administration fees, third-party costs and gaming taxes and VAT, so the base can be well below players’ net losses.
Terms worth reading closely:
- Negative carryover: a negative revenue share month is carried forward and offset against later months, or the company may invoice you for it.
- Time limits: revenue share on 888poker is paid for a maximum of 24 months per player; under the Mr Green terms the 24-month cap applies to all Mr Green sites.
- Inactivity: commission on a site can be cut after three months with no new qualifying players; Mr Green can also charge 50% of the balance on accounts inactive for six months.
- Changes: the default commission can be changed without notice, and the company can convert the commission model you are paid under.
Platform, tracking and payments
The programme runs its own Uffiliates platform; the FAQ allows up to five tracking codes, with more on request.
| Term | 888 sites | Mr Green |
|---|---|---|
| Payment timing | Around 30 days after month end | Around 60 days after month end |
| Currency | Shown in US dollars | Shown in US dollars, paid in sterling, dollars or euros |
| Minimum payout | $250, smaller amounts roll over | $250, smaller amounts roll over |
| Dormancy | Agreement can be ended after 90 days without login | Same, plus an inactive-account fee |
The Swedish and Danish 888 agreements state that commission is shown in dollars but paid in euros at an average monthly exchange rate. The FAQ mentions payment on the 15th and a $25 fee per bank wire, but its list of payment methods looks dated, so confirm methods and fees in your account. Commission can be held for up to 180 days during a fraud review, and either party can terminate the general agreement immediately by written notice, including by email. Bidding on 888 brand terms is prohibited, and the general agreement also bars keywords on the UK Industry Keyword Black List.
Compliance and responsible marketing
Each market agreement adds its own advertising rules. The ones that stand out:
Italy: affiliate content must be limited to information and comparison of ADM-licensed operators, in line with the advertising ban in the Dignity Decree.
Spain: affiliates may need their own licence or certification.
Ontario: affiliates must follow Ad Standards Canada and the standards of the AGCO and iGaming Ontario, may not communicate bonuses or inducements except in direct marketing with active player consent, and may not promote operators that are not registered with the AGCO.
Sweden: marketing must be moderate, must not target self-excluded players and must show the age limit and a support organisation; Mr Green also requires compliance with the Swedish industry’s marketing guidelines.
Denmark: bill L 37, tabled on 7 October 2026 and not yet adopted, proposes banning remuneration based on player turnover, winnings or losses from 1 July 2027, including in existing agreements.
For more on how these rules affect publishers, see our guide to iGaming affiliate marketing, our Danish affiliate marketing guide and our page on responsible gambling.
- Well-known brands covering casino, poker and sports betting, plus Mr Green
- UKGC licence for the UK and local licences in Sweden and Denmark
- Separate agreements that spell out the sites and rules for each market
- CPA and hybrid deals available alongside revenue share
- Negative carryover, and a negative balance can be invoiced
- No published rates, and the default commission can change without notice
- Revenue share capped at 24 months per player for 888poker and all Mr Green sites
- $250 minimum payout and payment in currencies set by the company
- Ownership change to Bally’s Intralot expected in 2026–2027; programme website not reachable from Norway in October 2026
Our assessment
888Affiliates gives access to established brands in several regulated markets, including Great Britain under a UKGC licence and Mr Green under the MGA, and its market-by-market agreements make clear which sites and rules apply where.
The commercial terms, however, lean towards the operator. Negative carryover, wide deductions from gross revenue, time-limited revenue share on poker and Mr Green, a $250 threshold and the right to change or end the deal at once all add risk to a pure revenue share arrangement. The pending sale to Bally’s Intralot adds uncertainty beyond 2027.
If you apply, ask for your rates in writing and consider CPA or hybrid rather than pure revenue share. Compare with LeoVegas Affiliates, which publishes its revenue share tiers, or ComeOn Connect, and browse our full affiliate programme directory. To apply, visit the 888Affiliates website.
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