ComeOn Connect: Become an affiliate partner of ComeOn

ComeOn Connect is the affiliate programme of ComeOn Group, the Malta-based gaming group behind ComeOn, Snabbare, Hajper and around a dozen other casino and sportsbook brands. Affiliates do not contract with the operating companies directly: under the consolidated terms and conditions, the counterparty is COE Services Limited in Gibraltar, which runs the programme for the group in line with the group's gambling licences. The programme is regional rather than global. Its general terms list Ontario, the rest of Canada, Denmark, Finland, Germany, Norway and Sweden as approved jurisdictions, and the same document contains separate terms for the Netherlands and Poland. The United Kingdom is not an approved jurisdiction, so the programme is not a fit for UK-facing sites. This review covers who runs the programme, which brands and licences are involved, what the published commission terms say and which marketing rules apply in each market.

Background and ownership

According to the ComeOn Group press room, the group was founded in 2008 and launched its first online brand in 2010. Sweden's Cherry AB bought 49% of ComeOn Malta in July 2016 and the remaining 51% in December that year, at a price capped at €280 million. In October 2024 iGaming Business reported, citing Reuters, that Cherry was exploring a sale of ComeOn Group at a valuation of about €500 million. We have found no report of a completed sale up to October 2026, so the ownership is treated here as unchanged. Recent news includes the Danish launch of Casinostuen (March 2025), a partnership with evoke that brought 888 to the Dutch market (July 2025) and the promotion of Sherwin Jarvand to COO (September 2026). The group's CEO is Juergen Reutter.

Brands, licences and markets

The programme's brands page lists 14 brands together with their markets. The table adds the licence details we could confirm in public sources in October 2026. Malta. The comeon.com footer names Diomedes Limited as the operator under MGA licence MGA/CRP/178/2009, issued on 3 June 2019, and the affiliate terms refer to an MGA corporate group licence. Sweden. All six Swedish brands hold active online casino and betting licences in Spelinspektionen’s licence register, valid until October 2030 (Reviant: April 2031). Canada. ComeOn appears on iGaming Ontario’s list of regulated sites for casino and sports betting; the AGCO first registered it in April 2022. Ontario traffic needs separate approval from the programme. Netherlands and Poland. The Dutch terms refer to licences issued by the Kansspelautoriteit (Ksa). Polish affiliates contract with Cherry Online Polska Sp. z o.o., which operates under a Minister of Finance decision of 28 June 2018. Norway, Germany and Finland. Four brands target only Norway, but according to the Norwegian Gambling Authority the only company that can legally offer online casino games and betting there is Norsk Tipping AS. Germany and Finland are approved jurisdictions in the terms, yet the brands page lists no brand for either, so ask an account manager before building content for them. United Kingdom. The UK is not an approved jurisdiction, and the comeon.com footer cites no UK Gambling Commission licence.

Regulatory record in Sweden

Snabbare Ltd, Hajper Ltd, ComeOn Sweden Ltd and Casinostugan Ltd were warned and fined by Spelinspektionen in 2021 for unlawful bonuses and duty-of-care failings. The appeal court reduced the fines in May 2024, and in December 2024 the Supreme Administrative Court declined to hear the cases, leaving fines of SEK 24 million, 14 million, 13 million and 8 million respectively. Snabbare also received a SEK 5.5 million fine in June 2025 for anti-money laundering failings, which a court upheld in July 2026. The decisions concern the operators, not affiliates, but show how strictly bonus rules are enforced.

Commission models

The commission page advertises up to 45% revenue share, negotiated CPA, hybrid deals and a sub-affiliate scheme. Unusually, the terms also publish a default scale that applies unless another deal is agreed in the affiliate portal: (according to the programme's website and terms, October 2026) CPA: a one-off, individually agreed amount per new active customer. The customer must make the agreed qualifying deposit and then wager at least €1 of real money; bonus money does not count. Hybrid: a mix of revenue share and CPA, also negotiated individually. Germany: revenue share and hybrid deals are not available, so only CPA applies. Sub-affiliates: 10% of referred affiliates' monthly earnings according to the website; the terms refer to the rate notified in the portal. Negative carryover: negative balances reset to zero each month. Under the high roller policy, if one customer generates at least €50,000 of negative revenue after tax in a month while your net revenue for that brand is negative, that customer's loss is carried forward against their own future revenue.

Platform, tracking and payments

ComeOn Connect uses Omarsys, which it describes as its in-house tracking platform. According to the programme FAQ, clicks and views update every five minutes and registrations and revenue every hour, and the cookie lasts 30 days. Commission is paid monthly in euro by bank transfer, Skrill or Neteller once you reach €50; smaller balances roll over. The timing differs between documents: the FAQ says within 10 working days of month end or of the invoice, while the terms say approximately between the 15th and the end of the month. Bidding on keywords identical or similar to the group's brands is prohibited, and brand terms must be added as negative keywords in paid campaigns. The company can also change or reduce your deal at 24 hours' notice, for example if you do not log in at least once in three consecutive months or if the deal produces a loss for the company.

Compliance and responsible marketing

The rules you must follow depend on where your traffic comes from. The terms contain specific advertising sections for Ontario, Germany and the Netherlands, and a breach can lead to termination and forfeited commission. For background, see our pages on responsible gambling and our iGaming affiliate marketing guide.

Strengths and points to consider

Our assessment

Our assessment, based on the published terms and public registers, is that ComeOn Connect is one of the more transparent programmes for affiliates working in the Nordic markets and Ontario. A complete published commission scale is uncommon, and the licence picture can be traced brand by brand. The limits are equally clear: no UK traffic, four brands aimed at a Norwegian market that does not license private operators, CPA-only terms in Germany, and broad rights for the company to change deals at short notice. The high roller rule also matters if your audience includes high-stakes players. For comparison, see our reviews of 2RBO Affiliates and LeoVegas Affiliates, or our affiliate programme overview.