KeyAffiliates: Become an affiliate partner of Betinia and CampoBet

KeyAffiliates is a Danish affiliate network for online casino and sports betting traffic. Unlike an operator programme such as LeoVegas Affiliates, which promotes one group’s own brands, KeyAffiliates sits in the middle: it describes itself as buying traffic from publishers and selling players to operators. Publishers pick campaigns inside the network’s platform, so the brands, markets and terms depend on the campaign you run. The network is active in October 2026 and lists eight industry events for 2026.

Informative page only. igamingexplorer.com only promotes programmes whose brands hold a licence from the Malta Gaming Authority, the UK Gambling Commission, Gibraltar or the Isle of Man. KeyAffiliates does not publish which brands it currently represents, so we cannot confirm that its campaigns meet that standard. This page describes the network without recommending it.

Background and ownership

The network’s privacy policy names ComOn Network ApS, Lyskær 8B, 2730 Herlev, Denmark, as the company behind it. The company is registered in the Danish business register (CVR) under number 34579393, with a start date of 21 May 2012. KeyAffiliates says it was established in 2010, so it predates the current company; it does not explain the difference. According to companydata.dk, which compiles CVR data, the company was previously named MOMENTUM X5 ApS, is owned by FORM71 ApS and Illuminated Invest AB, and reported a gross profit of DKK 6.6 million for 2025.

The team page lists Brian Ærbo Pedersen as owner and Philip Kellin as co-owner, alongside a commercial director, a CTO, a head of affiliates, a sales and affiliate manager and a campaign controller. The publisher agreement names the counterparty only as “KEYAFFILIATES.COM”.

The network’s news page has not carried a campaign update since October 2023; the most recent post, from July 2024, is an event notice. Its 2026 event list includes ICE/iGB Barcelona, SiGMA Dubai, iGB Live London, SBC Summit Lisbon and SiGMA Europe in Rome.

Brands, markets and licences

KeyAffiliates does not publish a current list of operators. Its news posts from 2023 named campaigns in Europe, Latin America, Canada and New Zealand, including Novibet in Mexico and Ecuador, Roobet and Wazamba in Brazil, MyEmpire in 15 markets, BetVictor in New Zealand, and 7Signs, 5Gringos, Sportaza, Posido and AmunRa across 14 markets. Those posts are three years old, so treat them as an indication of the network’s style of campaign rather than of its current portfolio.

The UK Gambling Commission register shows BV Gaming Limited, based in Gibraltar, with active remote casino and betting licences since 1 November 2014, and lists “betvictor” among its trading names. A UK licence covers British customers, however, and the 2023 campaign targeted New Zealand. The other brands’ websites did not expose a licence statement we could read, so we have not verified their licences.

The 2023 posts also list the traffic types allowed per campaign, including SEM, social, email, SMS, native, pop, push, display and influencer traffic. That a campaign permits a channel does not settle whether the channel is lawful in the player’s market.

Commission models

The agreement says the network publishes advertisers’ programmes and that “the Program will specify the amount and terms” of payment. KeyAffiliates publishes no rates and says only that it offers “the highest possible payouts for every offer”. Its 2023 campaign posts quoted a “baseline” of €3 to €20 per campaign, which reads as a qualifying deposit level rather than a commission rate.

The high-roller clause uses terms such as “Referred Player” that are not defined elsewhere in the agreement, so its exact scope should be clarified in writing before you accept a campaign with revenue share.

Platform, tracking and payments

KeyAffiliates runs its own platform with real-time tracking and says it is integrated with 25 affiliate platforms, with postbacks on all campaigns. Publishers record their traffic sources and countries in a “Traffic Grid” and can request campaigns through a self-service feature launched in May 2023. When a campaign allows email marketing, the network offers to design the email templates.

On payment, the website promises “Net 6-8 days” and describes monthly commission payments. The agreement is less generous: amounts are due fifteen days after the end of each month, less any tax that must be withheld, and the network may hold payment until the advertiser has paid it. Payment methods, currency and a minimum are not published.

Either side can end the agreement on three business days’ notice. Under a non-solicitation clause, you may not work directly with an advertiser you promoted through the network for 180 days after the agreement ends. If fraud is suspected, your account can be made inactive while it is investigated, and breaches can lead to forfeiture of commission owed. The agreement is governed by Danish law, with binding arbitration by the Danish Institute of Arbitration in Copenhagen.

Compliance and responsible marketing

For more, see our guide to iGaming affiliate marketing, our Danish affiliate marketing guide and our page on responsible gambling.

Our assessment

KeyAffiliates is a real Danish business with named owners, published accounts and its own tracking platform, and the short notice period limits how long you are tied in. For publishers with mixed international traffic who are comfortable vetting campaigns one by one, a network can open markets that operator programmes do not cover.

Transparency is the weak point. Brands, rates, minimum payout and payment methods are not public, the campaign examples are from 2023, and the agreement gives the network room to delay or reduce payments. Because we cannot confirm that its current campaigns are for brands licensed by the MGA, the UKGC, Gibraltar or the Isle of Man, igamingexplorer.com does not recommend it.

If you prefer an operator programme with published brands and licences, compare LeoVegas Affiliates or ComeOn Connect, or browse our affiliate programme directory.