Excel Affiliates
Excel Affiliates is an affiliate programme for a group of online casino brands operated by ProgressPlay Limited, licensed by the Malta Gaming Authority and the UK Gambling Commission.
Advertising · This page contains referral links
iGaming Explorer is an independent affiliate. This page contains referral links: if you join an affiliate programme through one of them, we may receive a referral commission (sub-affiliate) from the programme. The commission never affects our reviews or ratings. How we rate
Who runs Excel Affiliates
Excel Affiliates is an affiliate programme for a portfolio of online casino brands. The brands whose licence details were verified are all operated by ProgressPlay Limited, a company registered in Malta (C58305) with offices in St. Julian's. The programme website is credited to the affiliate software provider Mediacle, and partners log in to a separate portal at affiliates.excelaffiliates.com. The programme does not name a separate legal entity on its homepage or terms.
Brands and licensing
The Excel Affiliates homepage shows SpinzWin, Fruity King, Monster Casino, Conquer Casino, Online Casino London, Great Britain Casino, Vegas Wins, Betrino, AlfoBet and Justin Casino. The licence details below were read from the footers of the brand sites themselves.
| Brand | Operator | Licences |
|---|---|---|
| SpinzWin | ProgressPlay Limited | MGA (MGA/B2C/231/2012); UKGC account 39335 |
| Fruity King | ProgressPlay Limited | MGA (MGA/B2C/231/2012); UKGC account 39335 |
| Monster Casino | ProgressPlay Limited | MGA (MGA/B2C/231/2012); UKGC account 39335 |
| Conquer Casino | ProgressPlay Limited | MGA (MGA/B2C/231/2012); UKGC account 39335 |
The MGA licence was issued on 16 April 2013. Licences for the remaining brands on the homepage were not checked and should be verified on each site before promotion.
Commission structure
- Models: revenue share, CPA and hybrid commission structures.
- Headline rate: the homepage advertises a 50% revenue share. It does not publish a tier table or the conditions behind that figure.
- Negative carryover: the programme advertises no negative carryover.
- Net Gaming Revenue: the terms list deductions including processing fees, royalties, ID checking fees, admin costs and operating costs.
- Sub-affiliates: not mentioned in the published terms.
Platform, payments and tools
Commission is paid by the 25th of each month for the previous month. Minimum payouts depend on the method:
| Method | Minimum |
|---|---|
| Neteller | £20 |
| UK same-day bank transfer | £200 |
| PayPal | £200 |
| Electronic transfer | £500 |
Balances below the threshold roll over to the next month. Several sites can be registered to one account. The terms state that the merchant is responsible for paying members. Support is available by email, Microsoft Teams and Telegram.
Who it suits and what to consider
The brands checked hold both MGA and UKGC licences, which makes the programme relevant for UK-facing casino publishers. No negative carryover limits the downside of a month with large player wins. On the other hand, the 50% headline is not explained, NGR is calculated after a long list of deductions, and the brands share one operator and platform, so they are similar products. Ask for the exact deal in writing before sending traffic.
iGaming expert with more than ten years of experience in the industry. Steffen founded Fonvig Group in 2013 and co-founded Norden Media Group in 2024 – two companies working professionally in the iGaming industry across performance marketing, affiliate media and platform development for regulated markets.
