FDJ United Affiliates
FDJ United Affiliates is the partner programme for the online gaming and betting brands of FDJ United, including Unibet, 32Red, Maria Casino and several local brands.
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Who runs FDJ United Affiliates
FDJ United Affiliates is the affiliate programme of the online gaming and betting business unit of FDJ United, the group behind La Française des Jeux whose online betting and gaming operations include the former Kindred Group sites in London, Stockholm and Malta. According to its own site it has operated since 2010, has a team of 25 affiliate specialists, and uses local affiliate managers for individual markets. The programme says its brands are licensed and regulated in Australia, Denmark, Estonia, Italy, the Netherlands, Romania, Sweden and the United Kingdom.
Brands and licensing
The programme's brand page lists Unibet, 32Red and 32Rosu, Maria Casino, Otto Casino, Vlad Cazino, Storspelare and Bingo.com. Licence details below were read from each brand's own site footer.
| Brand | Operator | Licence |
|---|---|---|
| Unibet (unibet.co.uk) | Platinum Gaming Limited | UK Gambling Commission, account 45322; Government of Gibraltar licences 091 and 092 |
| 32Red | Platinum Gaming Limited | UK Gambling Commission, account 45322; Government of Gibraltar licences 091 and 092 |
| Maria Casino | Rol Malta Ltd | Malta Gaming Authority, MGA/B2C/1031/2023 |
| Vlad Cazino | Unibet (Germany) Ltd | Romanian National Gambling Office (ONJN) |
| Storspelare | Greven Limited | Swedish Gambling Authority (Spelinspektionen) |
Unibet runs separate sites per market under local licences, so the licence that applies depends on the country an affiliate targets.
Commission structure
- Models: tiered revenue share, hybrid and CPA deals, plus commission boosters.
- Rates: not published. The FAQ says terms are agreed with the affiliate manager.
- Sub-affiliates: yes. Commission on referred affiliates is paid together with regular earnings each month.
- Cookie: last-click, valid for 45 days.
- Negative carryover: not addressed in the public FAQ.
Platform, payments and tools
- Tracking: NetRefer. Reports update daily, usually by 15:00 GMT.
- Schedule: roughly 10 to 15 working days after the end of the month in which commission was earned.
- Minimum payment: €100. Lower balances carry over to the next month.
- Methods: bank transfer, Skrill and Neteller.
Who it suits and what to consider
The programme suits publishers working in licensed European markets who want established brands with local licences, including UK, Gibraltar, Malta, Swedish and Romanian licences. Local affiliate managers help where rules differ by country. The main drawback is transparency: commission rates are not published, so affiliates must negotiate and should confirm negative carryover rules in the contract. Market-specific brands such as Vlad Cazino or Storspelare are only relevant for traffic in those countries.
iGaming expert with more than ten years of experience in the industry. Steffen founded Fonvig Group in 2013 and co-founded Norden Media Group in 2024 – two companies working professionally in the iGaming industry across performance marketing, affiliate media and platform development for regulated markets.
